There is so much competition on the Internet today that Web site owners working online in home based businesses are justifiably concerned that their Web site gets noticed among the thousands of others. There are a number of things you can do to set your Web site apart from other sites and consequently get the necessary traffic to your site and make the difference. One such idea is to provide a newsletter to your subscribers. Before you think of providing a newsletter, place yourself in the potential subscribers place. What reason would you sign up for a newsletter? Most people do not normally sign up for newsletters if there is not something that the person wants or needs. For example, if you provide access to a business toolkit, e-book, free gift, or some other equally tempting award, people will sign up to receive the newsletter. Providing the hook, as it were, is only part of the problem, you now need to reel them in. Now here is the key. Once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it. There are some people who will sign up for a newsletter only to receive the freebies. Once they have those, they subsequently unsubscribe. This is NOT what you want to happen. So, once people begin signing up you will need to make sure the newsletter is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer. Although setting up a newsletter might sound difficult to you, it really is not and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the newsletter. Even if you do not have the writing skills, there are people on the Internet who will, for a price, write for you. Or you can get a newsletter software program that will guide you through the process. Please note, this program does not write the newsletters, that is still down to you, but it will guide you in a logical process into writing a professional newsletter. Do not be afraid to look at other newsletters in your field and see what makes them good or bad. From these you will be able to set your own format and style that you are certain will work. At the end of the day, you want your newsletter to become very popular and in return direct more traffic to your Web site each day. This is important for your revenues because it has been proven that 70% of sales are made after the third, fourth or fifth contact. If you are providing a good newsletter with plugs for your services and products, you will be sure to see a rise in traffic and purchases. When it comes to actually distributing the newsletter, you will want to have an automated subscribe and unsubscribe program. This will allow people to sign up or asked to be removed from the newsletter and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business. |
