Youve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, its one of the most crucial things to put in place for attracting clients like crazy, because if you dont know who youre talking to, you wont know what to say.

The question you now have to ask yourself is, Have I chosen a viable target audience? meaning, is it actually worthwhile to market to these people?

You can have all the focus, drive, good intentions to market to a group of people, but if theyre not easily reached in large numbers and inexpensively, if they dont congregate often or theyre too difficult to locate, its going to make your Client Attraction attempts much more difficult.

Here are some questions to ask yourself (be a hard grader):

• Can you find them easily?
• Is there a list of these people somewherean association of them, support groups, alliances, for example?
• Are there enough of them? Even if your target audience is small in the grand scheme of the population, there still needs to be a massive number of these people for you to stay in business.
• Do they have a problem worth solving?
• Does this problem hurt enough?
• Do they have the ability to pay for your services?

Your Assignment:

Once youve gotten clear on a target audience or a niche, its important to ask yourself the hard questions listed above. Take out a sheet of paper and really answer these. If the answers are repeatedly no, then consider looking for another niche. Itll make the whole Client Attraction process much easier in the long run.

If youre not sure where to start with fine tuning your target audience in the first place, check out The Client Attraction Home Study System. Step by step, I take you through everything you need to do to stand out in the marketplace, pull clients in easily and consistently, and exactly what to say to turn them into paying clients. Go to www.TheClientAttractionSystem.com. Youll also get hundreds of other ideas and resources to help YOU become a Client Attraction machine like thousands of my previous clients.

2006 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson

Using the very principles she teaches, Fabienne Fredrickson went from a mediocre private practice to a practice that was bursting at the seams, in less than 8 months! She then did it again with a second practice a year later, again filling it to capacity in less than 8 months.

Fabienne Fredrickson is the founder of ClientAttraction.com and creator of The Client Attraction System?, the most complete one-on-one Client Attraction training program for private practices and small businesses in North America.

Fabienne is also the celebrated author of the Client Attraction Home Study System? entitled ?How to attract ALL the clients you need? and ?The Secrets of Networkers".

Fabienne is known for combining a unique blend of innovative, straight-shooter, no-fluff strategies that really work, with an endless compassion for small businesses owners that are rarely seen together.

Her high-energy, cut-to-the-chase style keeps her audiences literally spellbound and taking copious notes. Fabienne?s motto about filling one?s practice quickly is, "If I can do it twice, you can do it too!" and her unique ability is getting people who?ve never had real success in attracting clients to take immediate action on a systematic basis to produce a full practice with more clients, in record time, every time.

She is a well known and respected expert on marketing for small businesses and speaks nationally to audiences whose members are looking for more clients, in record time, every time.

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