You're probably ready to hear this one. Your business is doing well, but it sure could use a 20% bonus this month. You're not alone. Most businesses could benefit from an additional 20% in revenue. If you don't need it, just pass this article on to someone who does, and then wait read another article. To all those who are still reading, congratulations. We're about to reveal a secret that can revolutionize the results your advertising delivers. We've tested many strategies to come up with this one pink Gorilla on the road side, free massages with purchase, hotdogs on Saturdays, buy one get 10 free, enter to win a trip to Mars, etc. but no method has been proven to be so surefire while at the same time so inexpensive. It's the low-hanging fruit, of coursethe people who have already shopped or bought from you, the people whom you've worked for before. Our experience shows that marketing to your existing customer base can pay big dividends. Think about it when you advertise to strangers, you have to go through a lot of steps before they buy. Through massive frequency, a well-defined message will eventually start to cause your prospect to see/hear your ad, then read/listen to your ad, then remember reading/hearing it before, then to actually have some basic level of understanding of what you said, then after about a dozen times they'll start finally getting your point. You have to pay for all of that frequency. People who have done business with you before have already gone through all of those steps. You don't have to start at the beginning with most of them. But the existing customer base is the most neglected target audience out there. We wouldn't be surprised to see a special interest group representing this maltreated segment pop up in Washington some time soon. Stop neglecting the low-hanging fruit. Start talking to your existing customers and you too can enjoy the fabulous results enjoyed by the few and fearless smart marketers in the world. SPECIAL BONUS: Would you like to know how to market to your existing customers for FREE?!?!? Think email. Start collecting email addresses today. If youre not collecting email addresses from every person who walks through your doors, youre washing valuable future advertising opportunities down the drain. Even if you dont have a system in place to deal with those email addresses right now, collect them and save them. You will one day regret not doing it. A word of caution: email is a powerful sales tool, but there are strict laws that govern how you can use it, and an even stricter code of ethics required if you intend to benefit from it. If you would like information regarding these laws and ethics we will be glad to guide you to them. Jim and Travis' small business marketing secret #6 will discuss a few ways to control and harness the most powerful form of advertising for free. |
