If you want to know exactly what people secretly (and sometimes even desperately) want you to sell to them, saving yourself tens of thousands of dollars and virtually eliminating sales resistance...then this article will show you how. Listen to this: When the vast majority of people go into business and try to sell something, they almost always spend a lot of their time and money trying to find customers for what they have to sell. When, in reality, they would cut the time it takes to make a profit in half...if they simply found out what their leads/prospects already want first...and then sold it to them. Making it 100% guaranteed they meet with a minimal amount of buying resistance, while spending less than half the advertising dollars. Of course, that begs the question: How do you find out what people already want? 1.) Is it by guessing? No. Guessing is an epic waste of your time, money and energy...and can be extremely frustrating. You might get lucky, but the odds are slim to none you'll make much money -- if any at all. 2.) Is it by sitting down and logically and rationally trying to figure out what people want? This is almost as bad as guessing. Why? Because people simply don't make their buying decisions with logic. They use raw emotion. No matter who you are...no matter what you're buying...every buying decision you've ever made can be broken down to an emotional reason. Why? Because as a human being, you automatically use your "emotive" (right side) of your brain to make a buying decision, and your logical (left side) of your brain, to justify that decision. 3.) Is it by asking the market what they want? Well, this is certainly better than guessing or logically trying to figure it out. But still, this is a flawed way of finding out what people want because people will almost always try to convince you (and themselves) they're something they're not. And because of this, they'll tell you what they think you want to hear...and what they actually wish was true about themselves. Take Hollywood, for example. How many Hollywood stars drive around in gas-guzzling SUV's, fly in private jets and spend a fortune keeping their lawns watered and their houses lit up (even when they aren't there) -- draining hundreds of thousands of dollars in natural resources per year? Answer: A LOT of them. Yet, if you asked these same Hollywood stars if they're concerned about the environment, almost all of them will say yes. In fact, if you read interviews with Hollywood stars, many of them think it's one of the most important issues of the day. It's not just Hollywood stars who do this, either. We're all the same way. We all want people to think we're something we're not. That we're better than what we really are. There's nothing right or wrong about this, it's just human nature. Now, if blind guessing, trying to figure it out logically and even asking people are not good ways to discover what they truly want and are willing to pay money for...then what is? The answer is surprisingly simple: By observing what they're already buying. For example, if your leads/prospects bought a gazillion dollars worth of vitamins last year then there's a more than decent chance they'll respond to another vitamin offer you send. Or, if they spent a small fortune on fitness magazines and gear, then there's an excellent chance they'll jump all over an offer for yet another magazine or piece of fitness equipment. And so on and so forth. It's so simple, it's almost hard to believe. But don't let the simplicity fool you. Because finding your customers first, and then finding something to sell to them (that they already want) will make your life a hundred times easier and your profits a hundred times larger. |
