Customer service in the carwash industry is vital to securing your place in the customer's mind so they will spread the word-of-mouth advertising and give you constant referrals. This starts with a very good up beat clean-cut service writer, who will greet the customer and offer them a special carwash package. A service writer should also make sure that the customer has no questions whatsoever and listens to any special instructions that the customer has or concerns that they might have about the mechanism of the carwash potentially scratching their car or someone from the vacuum area potentially ripping off quarters from their ashtray. Remember many people saw the 60 Minutes Television Show that showed a carwash employees purposely vacuumed up quarters out of ashtrays and rummaging thru the personal belongings of car owners. There was another 60 Minutes Television Show regarding hot wax and how the hot wax was not actually wax but only colored soap. Many customers are leery of the carwashes because they believe that they pay and hire illegal aliens and illegal Hispanic immigrants from Mexico and this causes them concern. Good customer service in a carwash means that you do not hire illegal immigrants or illegal aliens and that you insure that your customer understands that you are one of the only good car washes in the whole community, which does not hire illegal aliens. Please consider all this in 2006. |
