Marketing and sales are living organisms dependent on your subtle energy. Your results in both are a direct reflection of the enthusiasm you have for your service or product. If you dont strongly believe in what youre doing, few other people will either. Its really that simple. Take the example of franchise owners. Many people purchase franchises because it is a turn-key business. All they have to do is open the doors and start making the business work. At least that is the concept. Ive found that a good majority of franchise owners, however, go into a business because they think it will make them good money consistently from the beginning. But once the doors are open, sales are hard to come by. Why? Because the franchise owner is focused on the money and following a predefined system They are not focused on the value the service they are selling provides to others. Many find the business a chore within a few months of opening. That feeling reflects in their marketing and sales. Enthusiasm is low and as a result sales suffer. As challenges come up, the business becomes harder. As the business becomes harder enthusiasm wanes further; which worsens the situation. A vicious cycle for sure. The passion you have for your business creates the energy you pursue your business with. Passionate people get better results because they believe in what they are doing with all their heart. Because they are true believers they want to tell the world about their passion. They simply cant help themselves. Everyone gets excited about spreading good news. If your sales are slacking, if you cant think of what to say to create marketing interest, if prospecting for new clients is a chore for you, follow todays ACTION steps. Really, dont wait, do it today, it will help, OK? Change your outlook from sad to satisfied and increase your revenues. 1. Fall back in love with your business. When you started your business, you saw something in that line of work that excited you. What was it? Write it down now please. 2. What is the greatest value you add to the lives of your clients? If you dont provide value for others your sales will always be less than they could be. Understand that concept and tell everyone about that value you provide to THEM when you are selling or marketing. 3. How do you feel when you tell people what you do? If you feel bored, frightened, intimidated, or lack luster, you are tired of what you are doing or you dont believe in it deep down. Its not a reflection of a heartfelt passion. Its a job you own. As a result sales are hard to come by and marketing simply does not work for you. 4. What is your default setting when challenges arise? If its throwing your hands in the air and giving up, time to rediscover the reason you went into that business. If this is a continuous pattern, it may be time to reevaluate your profession. 5. If you could do anything at all and be successful at it, what would that be? For some of you it will be what youre doing now, but with a different attitude. For others, it may be time to reconsider your options. 6. Are you willing to admit to your happiness or dissatisfaction? Admitting what you want in your life and business can be difficult. Its not hard though. All you have to do is sit down with a pen and pad of paper and write down what you really want in life. Then take small steps everyday to reach that destination. Passion creates happiness. Happiness creates enthusiasm. Enthusiasm creates great ideas and great ideas create TONS of money, success, and personal achievement. When you feel good about what you do, everyone else will feel good about it too. The result is more business. People want to do business with people who love what they are doing. It all starts with your personal energy and how you feel toward your business. Change your mind and change your life in business right now. |
