Author Bio:
Bill Truax
Bill is President of TRUFIELD ENTERPRISES, Inc. a firm specializing in Sales Operations Consulting and skill based training programs for Managers, Sales Professionals, and Sales Managers. One of Bill?s unique qualities is that he spends a lot of time in Field Implementation ? working with sales professionals and managers in the field.
Bill holds a degree in Marketing from Indiana University where he also earned a Commercial Pilot's license and flew part time as a charter pilot.
After graduation he spent three years as an officer in the U.S. Army where he logged 3500 hours of instruction as Committee Group Chief in charge of demolition and booby trap training at Fort Lewis, Washington.
In early 1972 Bill moved to Cleveland as a salesman with the H.J. Heinz Co. and was selected by Heinz to be a member of their National Sales Training team.
He left Heinz and joined a Cleveland insurance firm prior to founding TRUFIELD in 1978.
Bill and his wife, Sue, co-authored the book, The BLITZ CALL?, A System for Fear Free Prospecting and Making Cold Calls. The book became an international best seller. They have published two more books on Prospecting, two CDs, and they developed and conduct BLITZ CALL Workshops, Seminars, and Train the Trainer programs.
Bill has spent literally thousands of hours in the field making cold calls with sales professionals to teach his BLITZ CALL System. When Bill is in the field he actually makes many of the BLITZ CALLs himself, regardless of the industry. This is to demonstrate that anyone can prospect you just need to know how.
Bill and Sue have also copy written several skill based training programs in the areas of Sales, Public Speaking, and Manners, Courtesy, and Etiquette, which they conduct for corporations throughout North America.
Along with consulting, Bill's focus is in skill-based training, designed to enhance the skills, performance, and promotability of the people with whom he works.
Bill frequently addresses Sales and Marketing classes at universities in Northern Ohio.
When Bill is not consulting or conducting programs he is involved in sales either for TRUFIELD or in the field with client salespeople and sales managers or working with managers helping to develop and share ways to increase effectiveness, motivation, and goal achievement. He has been actively involved in Selling, Speaking, Consulting, and Sales Production since 1972.
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